THE 1% DRIVE

LUXURY SHOULD FEEL EFFORTLESS.

THE 1% DRIVE was created around a simple idea: if you’re paying for an exceptional car, the entire experience should be exceptional.

THE PROBLEM

Traditional rental bookings often stop at a category. You choose a luxury SUV, then discover the actual car at the counter. For people who care about the vehicle, that leaves too much undecided.

Model reference photography. The demonstration specification does not identify a vehicle available to rent.

Exact car

BOOK THE CAR. NOT THE CATEGORY.

A confirmed reservation identifies one vehicle, with its own specification, colour and rental requirements. If that vehicle becomes unavailable, the concierge discusses alternatives with you. A different car is never substituted without your agreement.

Search Cars

OUR SERVICE PHILOSOPHY

01

EXACT

A confirmed reservation is tied to a specific vehicle and its agreed specification.

02

PERSONAL

A concierge relationship gives your journey a human point of contact.

03

EFFORTLESS

Online booking, clear records and coordinated delivery reduce unnecessary steps.

04

TRUSTED

Documented vehicles, required driver checks and visible pricing are conditions of the service.

SELECTED CARS. DIFFERENT OWNERS. ONE STANDARD.

The collection can include partner fleets, professionally managed vehicles and approved owner vehicles. Ownership type does not replace individual vehicle review or a clear rental agreement.

List your car

A EUROPEAN JOURNEY.

We’re building a European luxury mobility network where exceptional vehicles can be discovered, booked, delivered and managed through one experience.

SERVICE AREAS

EUR · Algarve, Portugal · Launching

FUTURE MARKETS

Lisbon · Cascais · Marbella · Ibiza · Monaco · Mallorca

Planned markets are not open for online booking. Ask the concierge about your travel brief.

Talk to the team

Speak to Concierge